M
Meta Ads
Sam · lead
Account rebuild, full funnel structure, structured testing and weekly optimisation. Your primary channel.
Channon Agency
× Inrama
Channon Agency
× Inrama
You told us the story. Stuck around $60k to $70k a month, spread thin across four platforms, an agency that only calls when sales dip. This is the opposite of that. You get Sam himself, not a junior or a faceless team, plus a six month plan, a team of specialists behind him, and a fee built so we only win when you do.
Inrama is not broken. You have a real product, a loyal customer base built over years, and a genuine creative edge in Amarni, whose own content and audience connect strongly. The problem is not effort. It is that nobody has owned the whole picture with a plan behind it.
You said it yourself. Meta is the soul, and nobody is genuinely a specialist in all four platforms at once. So we do not pretend to be. Meta becomes the priority and the specialty, and real specialists sit behind every other channel.
Sam leads Meta and owns the strategy and creative direction. Meta is his specialty, and it is where bold fashion creative converts. Justin, our Google specialist in WA, runs search and retargeting so we capture the demand your brand and sales already create. Pinterest and TikTok stay live for exposure, fed by the creative that wins on Meta and scaled only when the data earns it. Pinterest in particular is a quiet performer for fashion, high intent and low cost per click.
On attribution, honestly: every platform claims the same sale, so we do not trust platform reported ROAS. We run structured tests, holding or lifting spend on one channel and watching what the others actually do, so budget follows real incremental sales rather than claims.
You asked for a plan instead of let us try this, let us try that. Here it is, in phases, each one tied to a target.
Full account audit, already underway from our viewer access. Restructure the Meta account, clean up tracking and attribution, and audit every creative to separate what truly works from cross attribution noise.
Structured creative testing across hooks, angles and formats. We establish what genuinely converts: Amarni's own content, the model and ecom shoots, or the cut out composites. Then we build the weekly briefing system that tells Amarni exactly what to make.
Pour budget into proven Meta winners, bring Justin onto Google for retargeting and demand capture, and run the first structured Pinterest and TikTok tests using the creative that already won on Meta.
Scale spend against profit targets, not guesswork. Budget rises only as ROAS and profit thresholds are hit, with the goal of pushing past the $60k to $70k ceiling toward consistent $100k plus months. We align the calendar to your real peaks: EOFY, Black Friday and Boxing Day.
You stay the engine. We hand you the map.
Every week you get clear direction on what to shoot and why, built on real performance, not a vague your content does better.
Structured testing tells us which creatives actually drive sales, so you stop guessing which posts to turn into ads.
Your own content and your fanbase convert best. We build the plan around that, and around the UGC and cut out composites that already work.
We add video editing, image production and outside market insights, so the whole creative load is not on you alone.
Full management across every channel, the creative work that actually moves them, and a partner who contacts you on the good days too.
Account rebuild, full funnel structure, structured testing and weekly optimisation. Your primary channel.
Search, shopping and retargeting that capture the demand your brand and sales already create.
Fed by winning Meta creative and kept active for exposure. A quiet performer for fashion.
Native creative and structured tests, opened up once the data earns the spend.
Angles, hooks and weekly briefs that tell Amarni exactly what to make, with reasons.
High performing video ads cut in house with pacing and sound built for the feed.
Scroll stopping statics and product imagery across every placement and channel.
We review your Klaviyo flows and EDMs and sharpen the strategy, working with your in house designer and Klaviyo guy.
Campaign and offer pages that complement your CRO rebuild and convert paid traffic.
Most agencies sell you a senior on the pitch call, then hand you to a junior the week you sign. Here it is the opposite. The person who founded Channon Agency in 2018, scaled brands past $30,000 a day and has managed millions of dollars in ad spend is the same person in your account every week. Sam owns Meta, the strategy and the creative direction and is the one name accountable for the result. We cap the roster at three or four clients, so you get real attention and you hear from us on the good days too, not only the bad ones. Specialists sit behind Sam on Google, Pinterest and TikTok.
Real brands, real growth, the same embedded model we are proposing for Inrama.
Sam came into Max Voltage in exactly the role we are proposing here. Embedded across performance and creative, owning the whole engine on a profit aligned deal. He rebuilt the paid structure, ran the creative pipeline end to end, and scaled the brand to over $30,000 in sales a day. It is the clearest picture of what this partnership looks like once it is running.
A strong product stuck at around $400 a week that needed a real engine, not button pressing. We rebuilt the Meta structure, fixed tracking, built a full funnel framework and took over creative strategy and production. Scaled to $30,000 plus a week and toward $1M ARR at a sustained 6x plus ROAS. The same ceiling problem Inrama has now, solved.
We have run paid social across fashion brands including Silk Living. Fashion is the highest volatility category we work in. Trends and creative fatigue move fast, which is exactly why structure and a deep creative pipeline matter more here than in any other industry, and why a plan beats winging it every single month.
Right now you pay $3,000 a month for an agency that presses buttons and calls when sales drop. This replaces it with Sam himself, a full creative pipeline and a Google specialist, structured so your fixed cost falls and the rest only rewards real profit.
Worked example · illustrative
Figures are illustrative only. In a month like this your total comes in under the $3,000 you pay today, while covering a full creative pipeline, a Google specialist and the embedded role. The performance share is ten percent of net sales reported in Shopify, after discounts and returns, with ad spend deducted first, so the fee only grows as we grow the account. Your guaranteed fixed cost drops from $3,000 to $500. All fees are in AUD and exclusive of GST. Ad spend is billed to Inrama directly by each platform.
One agreement, kept simple. The only real ask is enough runway to let the plan compound.
Fashion is the highest volatility category there is, and real results need a few creative cycles and clean data. Three months gives the plan room to prove itself. After that, month to month.
We cap the roster at three or four at a time. You are never one of a hundred, and you get Sam himself, who actually cares about the result.
Sam owns Meta, the strategy and the numbers and sits inside your business, with specialists behind him on every other channel. One person responsible for the result.
Roy, your fixed cost drops and every dollar above it is tied to profit. Amarni, you finally get the direction to make your content count. The next step is simple: we turn the audit into your six month plan and start, ready to plug straight into your next sale.